Subject category:
Marketing
Published by:
NACRA - North American Case Research Association
Length: 11 pages
Data source: Field research
Abstract
In July of 2007 the management of East Central Ohio Freight (ECOF) met to decide whether to increase the company efforts in the volume LTL (less than truckload) freight market. While the company's limited experience in the volume LTL business had been positive to date, expansion would require considerable capital expenditure and expansion of the work force to meet the anticipated demand. Times were difficult in the trucking business and there were no guarantees that the company would be able to generate new business sufficient to support the necessary commitment of resources.
Subject category:
Marketing
Published by:
NACRA - North American Case Research Association
Length: 12 pages
Data source: Field research
About
Abstract
In July of 2007 the management of East Central Ohio Freight (ECOF) met to decide whether to increase the company efforts in the volume LTL (less than truckload) freight market. While the company's limited experience in the volume LTL business had been positive to date, expansion would require considerable capital expenditure and expansion of the work force to meet the anticipated demand. Times were difficult in the trucking business and there were no guarantees that the company would be able to generate new business sufficient to support the necessary commitment of resources.
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Subject category:
Marketing
Published by:
NACRA - North American Case Research Association
Length: 12 pages
Data source: Field research