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Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In ‘The Little Black Book of Innovation,’ long-time innovation expert Scott Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of a professional memoir and a business guidebook also gives you a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in your workforce and organization. In this introductory chapter, Anthony traces the origins of his own fascination with innovation and explains how ‘The Little Black Book’ will give you the tools and the confidence you need to turn your own dreams of innovation into reality. And you don't have to be Steve Jobs to do it. This chapter was originally published as the Introduction to ‘The Little Black Book of Innovation: How It Works, How to Do It.’ This chapter is excerpted from ‘The Little Black Book of Innovation: How It Works, How To Do It'.