Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2012-10-16
Revision date: 21-Nov-2012
Length: 12 pages
Data source: Published sources
Abstract
This case considers Apple’s entry into the Indian tablet PC market. In spite of stiff competition, Apple’s iPad had invariably become the market leader in many countries across the world. However, Samsung and RIM had surpassed its market share in India. This case offers students a unique opportunity to understand the reality of entering a new market and losing the coveted market leader position.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2012-04-25
Length: 7 pages
Data source: Published sources
Simplified Chinese language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2012-10-16
Length: 14 pages
Data source: Published sources
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Abstract
This case considers Apple’s entry into the Indian tablet PC market. In spite of stiff competition, Apple’s iPad had invariably become the market leader in many countries across the world. However, Samsung and RIM had surpassed its market share in India. This case offers students a unique opportunity to understand the reality of entering a new market and losing the coveted market leader position.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2012-04-25
Length: 7 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2012-10-16
Length: 14 pages
Data source: Published sources