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Case
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Reference no. 9B12B003
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-03-19
Length: 8 pages
Data source: Field research

Abstract

After graduating with a masters degree in agricultural economics, the son of a pig farmer returned to the family farm with the hope of taking over the family business in the coming years. In the short term, he planned to improve the financial performance and long-term sustainability of the operation and was currently considering a switch to a different supplier of genetics that made claims of healthier and more prolific pigs. He knew that such claims might not materialize, while the increased cost of genetic material and investment costs were a certainty.
Location:
Size:
Small
Other setting(s):
2011

About

Abstract

After graduating with a masters degree in agricultural economics, the son of a pig farmer returned to the family farm with the hope of taking over the family business in the coming years. In the short term, he planned to improve the financial performance and long-term sustainability of the operation and was currently considering a switch to a different supplier of genetics that made claims of healthier and more prolific pigs. He knew that such claims might not materialize, while the increased cost of genetic material and investment costs were a certainty.

Settings

Location:
Size:
Small
Other setting(s):
2011

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