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Compact case
Supplement
-
Reference no. 9-506-S14
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
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Abstract

This is a Spanish version. Updates Barco Projection Systems (C).
Compact case
Supplement
-
Reference no. 9-591-136
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details

About

Abstract

This is a Spanish version. Updates Barco Projection Systems (C).

Related

Compact case
Supplement
-
Reference no. 9-591-136
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details