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Prize winner
Case
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Reference no. 9-712-490
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Penelope Rossano (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 14 August 2012
Revision date: 24-Oct-2012
Length: 30 pages
Data source: Published sources
Topics: Communication; Planning; Innovation; Inventions; Leadership; Technology; Strategic planning; Market positioning; Product positioning; Competition; Strategic positioning; Products; Strategy; Marketing implementation; Competitive strategy
Share a link: https://casecent.re/p/109361
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Abstract

On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. The 'Apple Inc in 2012' case explores Steve Jobs' successes and the challenges facing his successor, Tim Cook. Could Cook continue to revitalize the Macintosh? With iPod sales declining for four straight years, would Cook be able to continue the iPhone's dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple's newest creation, the iPad, continue to dominate the tablet market, or would the new competitors, ranging from Amazon to Samsung, steal, share and drive down profits? And could Apple thrive with Tim Cook rather than Steve Jobs at the helm?

Time period

The events covered by this case took place in 1980-2012.

Geographical setting

Region:
Americas
Country:
United States
Location:
California

Featured company

Apple Inc
Employees:
10000+
Turnover:
USD 108 Billion
Industry:
Technology
Teaching note
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Reference no. 5-712-497
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 18 June 2012
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-713-S04
Spanish language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Penelope Rossano (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 14 August 2012
Length: 32 pages
Data source: Published sources
Topics: Communication; Planning; Innovation; Inventions; Leadership; Technology; Strategic planning; Market positioning; Product positioning; Competition; Strategic positioning; Products; Strategy; Marketing implementation; Competitive strategy
View full details
Case
-
Reference no. 9-714-P01
Portuguese language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Penelope Rossano (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 14 August 2012
Length: 36 pages
Data source: Published sources
Topics: Communication; Planning; Innovation; Inventions; Leadership; Technology; Strategic planning; Market positioning; Product positioning; Competition; Strategic positioning; Products; Strategy; Marketing implementation; Competitive strategy
View full details
Compact case
Supplement
-
Reference no. 6056
Subject category: Entrepreneurship
Authors: Stefan Thomke (Harvard Business School); Barbara Feinberg (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 31 March 2016
Length: 4 pages
Data source: Published sources
Topics: Productivity; Innovation; Business processes; R&D; Creativity; Vision; Strategy; Experimentation
View full details

About

Abstract

On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. The 'Apple Inc in 2012' case explores Steve Jobs' successes and the challenges facing his successor, Tim Cook. Could Cook continue to revitalize the Macintosh? With iPod sales declining for four straight years, would Cook be able to continue the iPhone's dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple's newest creation, the iPad, continue to dominate the tablet market, or would the new competitors, ranging from Amazon to Samsung, steal, share and drive down profits? And could Apple thrive with Tim Cook rather than Steve Jobs at the helm?

Settings

Time period

The events covered by this case took place in 1980-2012.

Geographical setting

Region:
Americas
Country:
United States
Location:
California

Featured company

Apple Inc
Employees:
10000+
Turnover:
USD 108 Billion
Industry:
Technology

Related

Teaching note
-
Reference no. 5-712-497
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 18 June 2012
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-713-S04
Spanish language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Penelope Rossano (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 14 August 2012
Length: 32 pages
Data source: Published sources
Topics: Communication; Planning; Innovation; Inventions; Leadership; Technology; Strategic planning; Market positioning; Product positioning; Competition; Strategic positioning; Products; Strategy; Marketing implementation; Competitive strategy
View full details
Case
-
Reference no. 9-714-P01
Portuguese language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Penelope Rossano (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 14 August 2012
Length: 36 pages
Data source: Published sources
Topics: Communication; Planning; Innovation; Inventions; Leadership; Technology; Strategic planning; Market positioning; Product positioning; Competition; Strategic positioning; Products; Strategy; Marketing implementation; Competitive strategy
View full details
Compact case
Supplement
-
Reference no. 6056
Subject category: Entrepreneurship
Authors: Stefan Thomke (Harvard Business School); Barbara Feinberg (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 31 March 2016
Length: 4 pages
Data source: Published sources
Topics: Productivity; Innovation; Business processes; R&D; Creativity; Vision; Strategy; Experimentation
View full details
Awards, prizes & competitions
2015 - The Case Centre Awards - Category winner