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Case
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Reference no. 9-312-S03
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 2 October 1993
Revision date: 11-Apr-2019

Abstract

This is a Spanish version. Describes the pet food industry in the mid-eighties prior to the breakout of a major competitive battle as manufacturers fight for share. Illustrates how when there are benefits to play in multiple markets, competitors will take action in one market to preserve their position in other markets. An example of multimarket competitive interaction. Covers competitor analysis and prediction, and economies of scope.
Location:
Industries:
Other setting(s):
1986

About

Abstract

This is a Spanish version. Describes the pet food industry in the mid-eighties prior to the breakout of a major competitive battle as manufacturers fight for share. Illustrates how when there are benefits to play in multiple markets, competitors will take action in one market to preserve their position in other markets. An example of multimarket competitive interaction. Covers competitor analysis and prediction, and economies of scope.

Settings

Location:
Industries:
Other setting(s):
1986

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