Product details

For Jubilant FoodWorks Ltd (JFL), 2011 had been a spectacular year, bringing it many an erstwhile unclaimed accolade. A fate like this seemingly considered to have encouraged an ambitious growth plan by the company. JFL claimed the team spirit along with a craving for excellence as its most important assets. However, the early part of 2012 witnessed a fall in customer demand causing some degree of apprehension. Still, the new generation Indians' tendency to look for some easier course than the traditional Indian recipe owing to time constraints tempted analysts to argue in favour of the growing market for ready-to-eat foods in India. Changes in lifestyle had largely been considered responsible for the diet regime of urban Indians. In addition, the yearning for fresh food also started taking consumer attention of late. Such a scenario was considered to have encouraged companies like JFL to take the Indian ready-to-eat food market fast forward. Along with JFL many other global ready-to-eat food chains were contemplating to venture with their business expansion in India. While the company might see a number of push factors justifying a robust business strategy through countrywide expansion, one might require watching with patience how the moves from the other players would be affecting JFL's journey.