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Bharti Airtel Limited (Airtel), one of the largest telecom companies in the world, had launched the fourth generation (4G) broadband services in Kolkata on April 10th, 2012. The company had introduced its first set of 4G devices such as USB dongles and customer premise equipment (CPE) through which it could facilitate its customers for accessing the 4G services from their laptops, tablets and compatible handsets at high speeds of 40 Mbps. After establishing its prominence in the Indian telecom industry, Airtel had unveiled that it had achieved total revenue INR187.29 billion (an increase in 15% Y-o-Y) in FY 2011-12. In 2011, the company had restructured its business objective, focusing more on customer-specific products which ultimately could spice up its superiority in the Indian telecommunications market. On the other hand, Reliance Industries Limited (RIL) was also looking forward to re-enforce its presence in the Indian broadband sector through 3G and 4G services. As a result, the company had planned to launch its broadband wireless services by June, 2012. The globally-reputed RIL was recognised as the only pan-Indian company which had possessed comparative advantage for providing high speed broadband services. Therefore, it remained to be seen whether Airtel might become the leading 4G service provider in the Indian telecommunications market in future.