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This chapter is excerpted from ‘Managing for Ethical-Organizational Integrity: Principles and Processes for Promoting Good, Right, and Virtuous Conduct'. For some time people thought that business and ethics constituted separate and mutually exclusive realms. Businesses that perpetuate such a belief or still hold that ‘business ethics’ is an oxymoron are at risk. Indeed, managers are now being called on to actively promote ethical-organizational integrity. This means understanding the principles that define and creating an organizational culture that measurably encourages ethical conduct. The reason for this shift in paradigm is clear. Ethical-organizational integrity drives long-term company success and sustainable value production, serves to prevent illegal conduct, and best contributes to overall social welfare. This book provides a brief introduction to and general framework for managing for ethical-organizational integrity that will be useful to managers and business students alike.