Tastee Snax Cookie Company (A)

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Compact case

Case

Reference no. UVA-OM-0803

Subject category: Production and Operations Management

Authors: Edward W Davis (Darden School of Business, University of Virginia); Christopher V Moein (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1996

Version: Rev 10.04

Revision date: 31-Jan-2013

Length: 4 pages

Data source: Published sources

Topics: Project management; Scheduling; Critical Path Method; New product introduction; Diverse; Protagonist; Female gender; Operations management

Share a link: https://casecent.re/p/1097

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Abstract

A regional producer of baked goods faces the challenge of developing and bringing to market as quickly as possible a new nonfat cookie. The project manager decides to use CPM (critical path method) to coordinate the product's introduction. The case provides the necessary planning data to create and schedule the project network diagram. The case is designed to be used with the note 'Network Planning/Scheduling Techniques for Project Management,' or similar reading.

Industry:

Food, beverage