More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. UVA-M-0836
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Ronald T Wilcox (Darden School of Business, University of Virginia); Sylvie Thompson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2012
Version: 20 July 2012
Length: 4 pages
Data source: Published sources
Topics: Market position; Differentiation
Share a link: https://casecent.re/p/109811
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This is part of a case series. In this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.
Industry:
Retail
Case
-
Reference no. UVA-M-0835
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Ronald T Wilcox (Darden School of Business, University of Virginia); Sylvie Thompson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2012
Version: 20 July 2012
Length: 11 pages
Data source: Published sources
Topics: Positioning
View full details
Case
-
Reference no. UVA-M-0841
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Sylvie Thompson (Darden School of Business, University of Virginia); Ronald T Wilcox (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2012
Version: 11 April 2014
Revision date: 3-Jun-2014
Length: 22 pages
Data source: Published sources
Topics: Market positioning; Turnaround strategy; Marketing; Branding strategy; Consumer behavior; Consumer marketing; Pricing
View full details

About

Abstract

This is part of a case series. In this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.

Settings

Industry:
Retail

Related

Case
-
Reference no. UVA-M-0835
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Ronald T Wilcox (Darden School of Business, University of Virginia); Sylvie Thompson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2012
Version: 20 July 2012
Length: 11 pages
Data source: Published sources
Topics: Positioning
View full details
Case
-
Reference no. UVA-M-0841
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Sylvie Thompson (Darden School of Business, University of Virginia); Ronald T Wilcox (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2012
Version: 11 April 2014
Revision date: 3-Jun-2014
Length: 22 pages
Data source: Published sources
Topics: Market positioning; Turnaround strategy; Marketing; Branding strategy; Consumer behavior; Consumer marketing; Pricing
View full details