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Prize winner
Case
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Reference no. 9-812-077
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 17 December 2012
Revision date: 17-May-2019
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).

Time period

The events covered by this case took place in 2009-2010.

Geographical setting

Region:
Americas
Country:
United States
Location:
New York

Featured company

Rent the Runway
Employees:
2-10
Industry:
Apparel; e-Commerce

Featured protagonists

  • Jennifer Hyman (female), Co-Founder
  • Jennifer Fleiss (female), Co-Founder

About

Abstract

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).

Settings

Time period

The events covered by this case took place in 2009-2010.

Geographical setting

Region:
Americas
Country:
United States
Location:
New York

Featured company

Rent the Runway
Employees:
2-10
Industry:
Apparel; e-Commerce

Featured protagonists

  • Jennifer Hyman (female), Co-Founder
  • Jennifer Fleiss (female), Co-Founder

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