Subject category:
Strategy and General Management
Published by:
Babson College
Version: July 2012
Length: 26 pages
Data source: Published sources
Abstract
A series of worker suicides at a large consumer electronics factory in Shenzhen, China, suddenly brought the manufacturer Foxconn into the media spotlight, both in China and in the US. Foxconn is the largest exporter in China, and a supplier to Apple, Dell, HP and others. However prior to these actual events in 2010, Foxconn had a low name recognition, both among US consumers and in the international media. Within China, the company had not previously needed to be transparent to news reporters or to communicate openly with its employees about issues of worker depression. The suicide incident sparked a widespread international response. As a result, significant changes were implemented, both by Foxconn, in its labor operations and public relations, and by Apple, in its supplier relationships.
About
Abstract
A series of worker suicides at a large consumer electronics factory in Shenzhen, China, suddenly brought the manufacturer Foxconn into the media spotlight, both in China and in the US. Foxconn is the largest exporter in China, and a supplier to Apple, Dell, HP and others. However prior to these actual events in 2010, Foxconn had a low name recognition, both among US consumers and in the international media. Within China, the company had not previously needed to be transparent to news reporters or to communicate openly with its employees about issues of worker depression. The suicide incident sparked a widespread international response. As a result, significant changes were implemented, both by Foxconn, in its labor operations and public relations, and by Apple, in its supplier relationships.