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Case
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Reference no. 312-183-1
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Oh Young Koo (INSEAD)
Published by: INSEAD
Originally published in: 2012
Version: 05.2014
Revision date: 5-Jun-2014
Length: 7 pages
Data source: Published sources
Topics: Blue Ocean Strategy; Value innovation; Apple; Corporate portfolio management; Corporate strategy; Growth; Transformation; Consumer electronics
Share a link: https://casecent.re/p/109910
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Abstract

This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

Video trailer

Industry:
Radio and television equipment, computers
Teaching note
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Reference no. 312-183-8
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Oh Young Koo (INSEAD)
Published by: INSEAD
Originally published in: 2012
Version: 05.2014
Revision date: 5-Jun-2014
Length: 34 pages
Data source: Published sources
View full details
Case
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Reference no. C312-183-1
Simplified Chinese language
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Oh Young Koo (INSEAD)
Published by: INSEAD
Originally published in: 2018
Version: 06.2018
Length: 7 pages
Data source: Published sources
Topics: Blue Ocean Strategy; Value innovation; Apple; Corporate portfolio management; Corporate strategy; Growth; Transformation; Consumer electronics
View full details
Case
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Reference no. E312-183-1
Spanish language
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Oh Young Koo (INSEAD)
Published by: INSEAD
Originally published in: 2018
Version: 02.2018
Length: 8 pages
Data source: Published sources
Topics: Blue Ocean Strategy; Value innovation; Apple; Corporate portfolio management; Corporate strategy; Growth; Transformation; Consumer electronics; Corporate governance; Value creation; Strategy and implementation
View full details

About

Abstract

This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

Video trailer

Settings

Industry:
Radio and television equipment, computers

Related

Teaching note
-
Reference no. 312-183-8
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Oh Young Koo (INSEAD)
Published by: INSEAD
Originally published in: 2012
Version: 05.2014
Revision date: 5-Jun-2014
Length: 34 pages
Data source: Published sources
View full details
Case
-
Reference no. C312-183-1
Simplified Chinese language
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Oh Young Koo (INSEAD)
Published by: INSEAD
Originally published in: 2018
Version: 06.2018
Length: 7 pages
Data source: Published sources
Topics: Blue Ocean Strategy; Value innovation; Apple; Corporate portfolio management; Corporate strategy; Growth; Transformation; Consumer electronics
View full details
Case
-
Reference no. E312-183-1
Spanish language
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Oh Young Koo (INSEAD)
Published by: INSEAD
Originally published in: 2018
Version: 02.2018
Length: 8 pages
Data source: Published sources
Topics: Blue Ocean Strategy; Value innovation; Apple; Corporate portfolio management; Corporate strategy; Growth; Transformation; Consumer electronics; Corporate governance; Value creation; Strategy and implementation
View full details