Subject category:
Marketing
Published by:
INSEAD
Version: 07.2012
Length: 18 pages
Data source: Published sources
Abstract
The case compares the social media strategies of several well-known soft drink brands. It explains how these strategies fit the overall marketing strategy and the brand's positionning. It also highlights the resources dedicated to various communication methods. To highlight the various trade-offs that firms need to consider when entering the social media marketing arena.
Industry:
About
Abstract
The case compares the social media strategies of several well-known soft drink brands. It explains how these strategies fit the overall marketing strategy and the brand's positionning. It also highlights the resources dedicated to various communication methods. To highlight the various trade-offs that firms need to consider when entering the social media marketing arena.
Settings
Industry: