Sociable Labs (A) - The Case Centre

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Compact case

Case

Reference no. E435A

Subject category: Entrepreneurship

Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2012

Version: 17 April 2012

Length: 5 pages

Data source: Field research

Topics: Social marketing; e-Commerce; Eric Ries; The Lean Start up; Start-up; Facebook Connect; Customer discovery; Steve Blank; Four steps to the epiphany; Word-of-mouth

Share a link: https://casecent.re/p/109960

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Abstract

Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or 'liking,' in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook to help grow their sales. How would he discover what his customers needed and what they were willing to pay for?

Location:

San Francisco Bay Area, USA

Other setting(s):

2012