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Abstract

Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or 'liking,' in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook to help grow their sales. How would he discover what his customers needed and what they were willing to pay for?
Location:
San Francisco Bay Area, USA
Other setting(s):
2012
Teaching note
-
Reference no. E435TN
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 17 April 2012
Length: 5 pages
Data source: Field research
View full details
Compact case
Case
-
Reference no. E435A
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 17 April 2012
Length: 5 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Eric Ries; The Lean Start up; Start-up; Facebook Connect; Customer discovery; Steve Blank; Four steps to the epiphany; Word-of-mouth
View full details
Compact case
Case
-
Reference no. E435C
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 17 April 2012
Length: 2 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Eric Ries; The Lean Start up; Start-up; Facebook Connect; Customer discovery; Steve Blank; Four steps to the epiphany; Word-of-mouth
View full details

About

Abstract

Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or 'liking,' in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook to help grow their sales. How would he discover what his customers needed and what they were willing to pay for?

Settings

Location:
San Francisco Bay Area, USA
Other setting(s):
2012

Related

Teaching note
-
Reference no. E435TN
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 17 April 2012
Length: 5 pages
Data source: Field research
View full details
Compact case
Case
-
Reference no. E435A
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 17 April 2012
Length: 5 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Eric Ries; The Lean Start up; Start-up; Facebook Connect; Customer discovery; Steve Blank; Four steps to the epiphany; Word-of-mouth
View full details
Compact case
Case
-
Reference no. E435C
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 17 April 2012
Length: 2 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Eric Ries; The Lean Start up; Start-up; Facebook Connect; Customer discovery; Steve Blank; Four steps to the epiphany; Word-of-mouth
View full details