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Teaching note
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Reference no. E436TN
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 4 pages
Data source: Field research
Share a link: https://casecent.re/p/109968
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. E436A
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 7 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Dave McClure; The Lean Start-up; Start-up; Twitter; Customer discovery model; Steve Blank; Four steps to the epiphany; Political campaign
View full details
Compact case
Case
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Reference no. E436B
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 3 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Dave McClure; The Lean Start-up; Start-up; Twitter; Customer discovery model; Steve Blank; Four steps to the epiphany; Political campaign
View full details
Compact case
Case
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Reference no. E436C
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 2 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Dave McClure; The Lean Start-up; Start-up; Twitter; Customer discovery model; Steve Blank; Four steps to the epiphany; Political campaign
View full details
Compact case
Case
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Reference no. E436D
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 2 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Dave McClure; The Lean Start-up; Start-up; Twitter; Customer discovery model; Steve Blank; Four steps to the epiphany; Political campaign
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. E436A
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 7 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Dave McClure; The Lean Start-up; Start-up; Twitter; Customer discovery model; Steve Blank; Four steps to the epiphany; Political campaign
View full details
Compact case
Case
-
Reference no. E436B
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 3 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Dave McClure; The Lean Start-up; Start-up; Twitter; Customer discovery model; Steve Blank; Four steps to the epiphany; Political campaign
View full details
Compact case
Case
-
Reference no. E436C
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 2 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Dave McClure; The Lean Start-up; Start-up; Twitter; Customer discovery model; Steve Blank; Four steps to the epiphany; Political campaign
View full details
Compact case
Case
-
Reference no. E436D
Subject category: Entrepreneurship
Authors: Russell Siegelman (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2012
Version: 4 May 2012
Length: 2 pages
Data source: Field research
Topics: Social marketing; e-Commerce; Dave McClure; The Lean Start-up; Start-up; Twitter; Customer discovery model; Steve Blank; Four steps to the epiphany; Political campaign
View full details