The Transformation of IBM - The Case Centre

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Case

Reference no. 9-305-S06

Spanish language

Subject category: Strategy and General Management

Authors: David B Yoffie (Harvard Business School); Andrall E Pearson (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2004

Version: 9 September 1991

Revision date: 9-Apr-2019

Length: 22 pages

Data source: Field research

Topics: Organizational development; Multinational corporations; Strategy formulation; Transformations; Organizational change; Labor management teams; Corporate strategy; Information technology; Implementing strategy

Share a link: https://casecent.re/p/110011

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Abstract

This is a Spanish version. John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of organization change.

Industry:

Computers & electronics

Size:

USD60 billion revenues

Other setting(s):

1990