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Technical note
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Reference no. 512-075-6
Subject category: Marketing
Published in: 2012
Length: 8 pages
Data source: Generalised experience

Abstract

This technical note summarizes the definition of marketing in a very schematic and simple way and looks at its evolution through different stages. It then goes on to present a draft of a standard marketing plan which can be used as a model and adapted to all kinds of marketing projects. This draft features almost all the major points that need to be addressed in a product marketing plan. This text will enable readers to acquire a clear understanding of the marketing concept and definition and provides them with a marketing plan outline that can serve as the basis for further in-depth study in this area. For the above reasons, this technical note is ideal for use at the beginning of marketing programmes, both on specific courses in marketing as well as for the marketing modules of more general Business Management programmes.
Industry:
Other setting(s):
2012

About

Abstract

This technical note summarizes the definition of marketing in a very schematic and simple way and looks at its evolution through different stages. It then goes on to present a draft of a standard marketing plan which can be used as a model and adapted to all kinds of marketing projects. This draft features almost all the major points that need to be addressed in a product marketing plan. This text will enable readers to acquire a clear understanding of the marketing concept and definition and provides them with a marketing plan outline that can serve as the basis for further in-depth study in this area. For the above reasons, this technical note is ideal for use at the beginning of marketing programmes, both on specific courses in marketing as well as for the marketing modules of more general Business Management programmes.

Settings

Industry:
Other setting(s):
2012

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