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Teaching note
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Reference no. 812-026-8
Subject category: Entrepreneurship
Authors: John W Mullins
Published by: London Business School
Originally published in: 2012
Version: July 2011
Revision date: 10-Oct-2012
Length: 9 pages
Data source: Field research
Share a link: https://casecent.re/p/110238
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Reference no. 812-027-1
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