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This chapter is excerpted from ‘A Stakeholder Approach to Issues Management'. A Stakeholder Approach to Issues Management offers a fact-based strategy development process for managing issues and controversies. The book shows practitioners how to ground their strategic advice on empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application of advances in stakeholder theory and social network analysis. Readers learn how to track the socio-political environment in order to (a) avoid risks and crises, (b) obtain essential environmental scanning information for strategy development or adjustment, and (c) secure the organization’s reputation and access to vital resources. The approach begins with the insight that stakeholders are embedded in networks that influence their stances on issues and shape the range of available coalitions they can form. Further, the issue concepts themselves are arranged in networks, with some concepts being pivotal to shifting the loyalties of whole sections of the stakeholder network. By analyzing the joint network structures of who-knows-whom and who-cares-aboutwhat, managers can develop network intervention strategies that move everyone towards mutually rewarding outcomes. The techniques described in A Stakeholder Approach to Issues Management have proven effective in issues management projects around the world. They work equally well whether the stakeholders be illiterate subsistence villagers or internet savvy global activists. Corporate executives like the graphic, quantifiable tracking that the methods provide across time, regardless of the cultural locale. The techniques are especially apt for finding common ground and durable resolutions based on shared stakes in common concerns.