Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by:
Business Expert Press
Length: 34 pages
Topics:
Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
Share a link:
https://casecent.re/p/110462
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This chapter is excerpted from ‘Building a Marketing Plan: A Complete Guide'. In any journey, if you don’t know where you are going, how will you know when you get there? Equally, if you don’t have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objectives, then how can you grow your business and achieve long- term profitability? Building a Marketing Plan: A Complete Guide is a book that aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners - marketers and non-marketers alike - and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner. Demanding and savvy customers, along with a turbulent global business environment, require marketers to be highly sensitive to the environmental trends and capable of identifying the latest marketing opportunities and threats at an early stage. The successful use of processes and activities of marketing planning is crucial for organizations that aim to prosper over the long term. Through this text you will conduct an indepth analysis of your current situation; develop a deep understanding of your target markets; set realistic, measurable, and timely marketing objectives; develop a series of marketing strategies based on four key elements of marketing; and ensure that you have considered efficient implementation and control mechanisms.
About
Abstract
This chapter is excerpted from ‘Building a Marketing Plan: A Complete Guide'. In any journey, if you don’t know where you are going, how will you know when you get there? Equally, if you don’t have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objectives, then how can you grow your business and achieve long- term profitability? Building a Marketing Plan: A Complete Guide is a book that aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners - marketers and non-marketers alike - and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner. Demanding and savvy customers, along with a turbulent global business environment, require marketers to be highly sensitive to the environmental trends and capable of identifying the latest marketing opportunities and threats at an early stage. The successful use of processes and activities of marketing planning is crucial for organizations that aim to prosper over the long term. Through this text you will conduct an indepth analysis of your current situation; develop a deep understanding of your target markets; set realistic, measurable, and timely marketing objectives; develop a series of marketing strategies based on four key elements of marketing; and ensure that you have considered efficient implementation and control mechanisms.