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Case
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Reference no. 9-713-P01
Portuguese language
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 1 September 2011
Revision date: 8-May-2019
Length: 19 pages
Data source: Published sources

Abstract

This is a Portuguese version. Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover, videogame consoles (particularly handheld ones) were facing increasing substitution from on-line and mobile games played on social networks and/or mobile phones (eg Zynga's Farmville). First, could Nintendo come up with a novel and innovative console once again (a Wii Encore) in order to escape head-to-head competition against its two larger rivals (Sony and Microsoft)? Second, how could Nintendo fend off the new substitutes, which were competing for a large portion of its customers?
Industry:
Size:
1,000 employees, gross revenue: USD1 billion
Other setting(s):
2011

About

Abstract

This is a Portuguese version. Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover, videogame consoles (particularly handheld ones) were facing increasing substitution from on-line and mobile games played on social networks and/or mobile phones (eg Zynga's Farmville). First, could Nintendo come up with a novel and innovative console once again (a Wii Encore) in order to escape head-to-head competition against its two larger rivals (Sony and Microsoft)? Second, how could Nintendo fend off the new substitutes, which were competing for a large portion of its customers?

Settings

Industry:
Size:
1,000 employees, gross revenue: USD1 billion
Other setting(s):
2011

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