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This chapter is excerpted from ‘Managing Investor Relations: Strategies for Effective Communication'. This book gives you an introduction to investor relations. Despite being a very young profession, investor relations today is widely recognized as one of the most important corporate communication functions. Whether you are a student considering employment in investor relations, a professional considering a career change to investor relations, or an investor relations officer looking for ways to improve performance, this book will provide you with answers to your questions. First, the book discusses what investor relations is. Second, the book looks at the environment in which investor relations operates: the history of the profession, laws and regulations that govern the practice, and professional and ethical obligations of the investor relations officers. Third, the book describes the job functions of investor relations: from day-today tactical activities to big-picture strategies. Finally, the book suggests what the future of investor relations will look like and how it will affect the investor relations officers of tomorrow.