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This chapter is excerpted from ‘Strategic Planning: Fundamentals for Small Business'. This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small businessperson that is the theme of this book: be focused, be different, and be better. This book provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.