Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-01-12
Revision date: 15-Feb-2017
Length: 10 pages
Data source: Field research
Abstract
This is a Japanese version. Augat Electronics Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technicians. While the line was being developed, a major new US-based competitor launched a new product line at a premium price and captured the leadership position in the Canadian market.
About
Abstract
This is a Japanese version. Augat Electronics Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technicians. While the line was being developed, a major new US-based competitor launched a new product line at a premium price and captured the leadership position in the Canadian market.