Product details

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Case
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Reference no. 9A99AJ09
Japanese language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-12
Revision date: 15-Feb-2017
Length: 10 pages
Data source: Field research

Abstract

This is a Japanese version. Augat Electronics Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technicians. While the line was being developed, a major new US-based competitor launched a new product line at a premium price and captured the leadership position in the Canadian market.
Location:
Industry:
Size:
Medium
Other setting(s):
1990

About

Abstract

This is a Japanese version. Augat Electronics Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technicians. While the line was being developed, a major new US-based competitor launched a new product line at a premium price and captured the leadership position in the Canadian market.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1990

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