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Management article
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Reference no. 9B12TC01
Published by: Ivey Publishing
Published in: "Ivey Business Journal", 2012
Length: 6 pages

Abstract

Retailer IKEA did not become one of the most admired companies in the world by trial and error. The company was built on a carefully, well thought-out foundation that remains firmly in place almost 40 years after the company was founded. The development and importance of each cornerstone is discussed in this article.

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Abstract

Retailer IKEA did not become one of the most admired companies in the world by trial and error. The company was built on a carefully, well thought-out foundation that remains firmly in place almost 40 years after the company was founded. The development and importance of each cornerstone is discussed in this article.

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