Christie Digital: Maximising the Digital Cinema Opportunity (B)

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Compact case

Supplement

Reference no. 9B12A045

Subject category: Marketing

Authors: Mark Vandenbosch (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2012

Version: 2012-07-27

Length: 1 pages

Data source: Field research

Topics: Strategy implementation; Game theory; Competitive reaction; Pricing strategy; Product extension; Canada

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Abstract

The co-president realizes that one of Christie Digital's suppliers is thinking about launching a lower priced digital cinema projection system. He needs to consider how to react to this news. This is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A) case.

Location:

Canada

Industry:

Manufacturing

Size:

Large

Other setting(s):

2011