Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2012-03-08
Length: 14 pages
Data source: Field research
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Abstract
This is a Spanish version. The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
Location:
Size:
Small
Other setting(s):
2010
About
Abstract
This is a Spanish version. The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
Settings
Location:
Size:
Small
Other setting(s):
2010