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Case
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Reference no. 9B12AS03
Spanish language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-03-08
Length: 14 pages
Data source: Field research

Abstract

This is a Spanish version. The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
Location:
Size:
Small
Other setting(s):
2010

About

Abstract

This is a Spanish version. The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.

Settings

Location:
Size:
Small
Other setting(s):
2010

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