Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 22.11.2011
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https://casecent.re/p/111107
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Abstract
Until 2011, the online grocery market, was relying on Internet sites for customer orders. Tesco Homeplus, in South Korea, experimented with the idea of the virtual store concept. Customers place their orders while waiting in subway stations through what seem like regular supermarket shelves with products. The difference is that there are no real products, only pictures of them and consumers use they smartphones to order by clicking on the product barcode.
Location:
Industry:
Size:
GBP 5 million revenues
Other setting(s):
2011
About
Abstract
Until 2011, the online grocery market, was relying on Internet sites for customer orders. Tesco Homeplus, in South Korea, experimented with the idea of the virtual store concept. Customers place their orders while waiting in subway stations through what seem like regular supermarket shelves with products. The difference is that there are no real products, only pictures of them and consumers use they smartphones to order by clicking on the product barcode.
Settings
Location:
Industry:
Size:
GBP 5 million revenues
Other setting(s):
2011