Portuguese language
Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 27 August 2009
Revision date: 5-Apr-2019
Length: 5 pages
Data source: Generalised experience
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Abstract
This is a Portuguese version. Cambridge Software Corp must decide whether or not to offer multiple versions of a new software product. The firm has identified five market segments for the software and is deciding which, if any, of three product versions (a high end 'industrial' version, a mid-range 'commercial' version, and a low-end 'student' version) to offer. The decision depends on the size of the different market segments, the customers' willingness- to-pay, and the costs of developing and producing each of the three versions.
Location:
Industry:
Size:
USD50 million sales
Other setting(s):
1989
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 16 January 1991
Length: 21 pages
Data source: Generalised experience
Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 27 August 2009
Length: 4 pages
Data source: Generalised experience
About
Abstract
This is a Portuguese version. Cambridge Software Corp must decide whether or not to offer multiple versions of a new software product. The firm has identified five market segments for the software and is deciding which, if any, of three product versions (a high end 'industrial' version, a mid-range 'commercial' version, and a low-end 'student' version) to offer. The decision depends on the size of the different market segments, the customers' willingness- to-pay, and the costs of developing and producing each of the three versions.
Settings
Location:
Industry:
Size:
USD50 million sales
Other setting(s):
1989
Related
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 16 January 1991
Length: 21 pages
Data source: Generalised experience
Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 27 August 2009
Length: 4 pages
Data source: Generalised experience