Skip to main content
The independent home of the case method - and a charity. Make an impact and  donate
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number 8B12A049
HDFC Life Insurance: Building a Service Brand
Teaching note
-
Reference no. 8B12A049
Subject category: Marketing
Authors: S Ramesh Kumar (Indian Institute of Management Bangalore (IIMB)); Akshat Kumar (Author's Institution)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2013-03-11
Revision date: 20-Mar-2013
Length: 6 pages
Data source: Field research
Share a link: https://casecent.re/p/111918
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 9B12A049
HDFC Life Insurance: Building a Service Brand
Case
-
Reference no. 9B12A049
Subject category: Marketing
Authors: S Ramesh Kumar (Indian Institute of Management Bangalore (IIMB)); Akshat Kumar (Author's Institution)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2014-09-08
Revision date: 20-Mar-2013
Length: 9 pages
Data source: Field research
Topics: Brand positioning; Service brand; Emerging markets; Brand perception; India; Marketing
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 9B12A049
HDFC Life Insurance: Building a Service Brand
Case
-
Reference no. 9B12A049
Subject category: Marketing
Authors: S Ramesh Kumar (Indian Institute of Management Bangalore (IIMB)); Akshat Kumar (Author's Institution)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2014-09-08
Revision date: 20-Mar-2013
Length: 9 pages
Data source: Field research
Topics: Brand positioning; Service brand; Emerging markets; Brand perception; India; Marketing
View full details