Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 11.10.2012
Length: 17 pages
Data source: Published sources
Abstract
In 2012, Li-Ning the leading Chinese sport company is facing some difficulties in turning its dream to become the new Nike or Adidas into reality. In 2011, annual revenues and operating profits had dropped dramatically. Adding to poor financial results, the company faced high inventory levels, declining market share and a major drop in share price. Li-Ning, the founder, must now take major steps to save the ailing company.
Location:
Industry:
Size:
2011 revenue CNY8,928 million
Other setting(s):
2012 onwards
About
Abstract
In 2012, Li-Ning the leading Chinese sport company is facing some difficulties in turning its dream to become the new Nike or Adidas into reality. In 2011, annual revenues and operating profits had dropped dramatically. Adding to poor financial results, the company faced high inventory levels, declining market share and a major drop in share price. Li-Ning, the founder, must now take major steps to save the ailing company.
Settings
Location:
Industry:
Size:
2011 revenue CNY8,928 million
Other setting(s):
2012 onwards