Product details

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Subject category: Entrepreneurship
Published by: Amity Research Centers
Published in: 2012

Abstract

Sara Blakely had just $5,000 when she cut off the legs of her pantyhose and wore them under her tight fitting cream pants for a more flattering look. It took her two years of hard research and work to build her brand Spanx from scratch. With almost nil funds and no knowledge of the product and the marketing activities involved, it was just her undying commitment and energy that kept her going. The case highlights this fascinating journey and Sara’s success as an entrepreneur. Sara went on to become the youngest self-made woman billionaire in 2012. She has appeared in reality shows, on Oprah’s shows and has been endorsed by several Hollywood celebrities. The company consists of a wide range of shape wear for men and women. The case showcases the success of Sara as a woman entrepreneur and shows what it takes to break the glass ceiling.

Time period

The events covered by this case took place in 2012.

Geographical setting

Country:
United States

Featured protagonist

  • Sarah Blakeley (female), Founder

About

Abstract

Sara Blakely had just $5,000 when she cut off the legs of her pantyhose and wore them under her tight fitting cream pants for a more flattering look. It took her two years of hard research and work to build her brand Spanx from scratch. With almost nil funds and no knowledge of the product and the marketing activities involved, it was just her undying commitment and energy that kept her going. The case highlights this fascinating journey and Sara’s success as an entrepreneur. Sara went on to become the youngest self-made woman billionaire in 2012. She has appeared in reality shows, on Oprah’s shows and has been endorsed by several Hollywood celebrities. The company consists of a wide range of shape wear for men and women. The case showcases the success of Sara as a woman entrepreneur and shows what it takes to break the glass ceiling.

Settings

Time period

The events covered by this case took place in 2012.

Geographical setting

Country:
United States

Featured protagonist

  • Sarah Blakeley (female), Founder

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