Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 1 October 2012
Length: 21 pages
Data source: Field research
Share a link:
https://casecent.re/p/112066
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information, to an industry in which the agents were empowered as independent contractors with a fee-based obligation to the brokers, to an industry in which the buyer and seller have direct access to and control of information. Could RE/MAX use the next wave of IT to support its agents while also reaching out to today's well-informed and tech-savvy home buyers and sellers? Would a shift towards direct consumer support jeopardize RE/MAX's franchise sales and agent recruitment and retention?
Size:
Large, 1 billion revenue
Other setting(s):
1973-2012
About
Abstract
David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information, to an industry in which the agents were empowered as independent contractors with a fee-based obligation to the brokers, to an industry in which the buyer and seller have direct access to and control of information. Could RE/MAX use the next wave of IT to support its agents while also reaching out to today's well-informed and tech-savvy home buyers and sellers? Would a shift towards direct consumer support jeopardize RE/MAX's franchise sales and agent recruitment and retention?
Settings
Size:
Large, 1 billion revenue
Other setting(s):
1973-2012