Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 August 2012
Length: 32 pages
Data source: Published sources
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Abstract
This is a Spanish version. On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. The 'Apple Inc in 2012' case explores Steve Jobs' successes and the challenges facing his successor, Tim Cook. Could Cook continue to revitalize the Macintosh? With iPod sales declining for four straight years, would Cook be able to continue the iPhone's dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple's newest creation, the iPad, continue to dominate the tablet market, or would the new competitors, ranging from Amazon to Samsung, steal, share and drive down profits? And could Apple thrive with Tim Cook rather than Steve Jobs at the helm?
Location:
Industries:
Size:
USD108 billion, 60,400 employees
Other setting(s):
1980-2012
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 June 2012
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 August 2012
Revision date: 24-Oct-2012
Length: 30 pages
Data source: Published sources
Portuguese language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 August 2012
Length: 36 pages
Data source: Published sources
About
Abstract
This is a Spanish version. On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. The 'Apple Inc in 2012' case explores Steve Jobs' successes and the challenges facing his successor, Tim Cook. Could Cook continue to revitalize the Macintosh? With iPod sales declining for four straight years, would Cook be able to continue the iPhone's dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple's newest creation, the iPad, continue to dominate the tablet market, or would the new competitors, ranging from Amazon to Samsung, steal, share and drive down profits? And could Apple thrive with Tim Cook rather than Steve Jobs at the helm?
Settings
Location:
Industries:
Size:
USD108 billion, 60,400 employees
Other setting(s):
1980-2012
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 June 2012
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 August 2012
Revision date: 24-Oct-2012
Length: 30 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 August 2012
Length: 36 pages
Data source: Published sources