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Published by: London Business School
Originally published in: 2012
Version: February 2012
Length: 13 pages
Data source: Generalised experience

Abstract

This case explores the dilemmas business schools face when deciding how to introduce topics such as sustainability and corporate responsibility into the curriculum. Although based on a fictitious school and the viewpoint of its recently appointed dean, it draws on original research with business school faculty, companies, and thought-leaders in the area of the environment, society, and governance. The case encourages discussion about the growing interest in how business manages its relationship with society, and in particular the role business schools have in developing management competencies in these areas. Although it takes as its starting point the view that these competencies are important for business, it does not encourage simplistic solutions. Instead, it provides opportunity to consider what options are feasible, and how to incorporate new ideas in ways that contribute to the continuing success of the school. It is written for MBA students and advanced undergraduates. It works best in classes where there are opportunities for interaction and debate, and on courses that concentrate on the business-society relationship.
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Abstract

This case explores the dilemmas business schools face when deciding how to introduce topics such as sustainability and corporate responsibility into the curriculum. Although based on a fictitious school and the viewpoint of its recently appointed dean, it draws on original research with business school faculty, companies, and thought-leaders in the area of the environment, society, and governance. The case encourages discussion about the growing interest in how business manages its relationship with society, and in particular the role business schools have in developing management competencies in these areas. Although it takes as its starting point the view that these competencies are important for business, it does not encourage simplistic solutions. Instead, it provides opportunity to consider what options are feasible, and how to incorporate new ideas in ways that contribute to the continuing success of the school. It is written for MBA students and advanced undergraduates. It works best in classes where there are opportunities for interaction and debate, and on courses that concentrate on the business-society relationship.

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