Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 7 pages
Data source: Generalised experience
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Abstract
This is part of a case series. This dramatic two part case illustrates the powerful links between culture and leadership with performance. It is based on a United Kingdom-based software company called AIT Group plc, and depicts the firm's surprising rollercoaster journey from boom to bust. This is a poignant tale highlighting the consequences of a particularly strong organisational culture, first during a period of high growth and success, and subsequently during its downfall. In particular, this case offers a sobering account of how leaders can shape, as well as destroy, the ambiguous causalities underlying the connection between organisational culture and corporate performance. The first part of this case study looks at the company from two relative positions, a Director's and one of an employee who was part of the company's first ever graduate intake. The case describes the uniqueness of the organisation, built on a strong ethos that it would be the 'World's Best Company to Work For, and the World's Best Company to Work With'. It outlines how the cultural underpinnings and ethos of the organisation drove exceptional dedication, creativity and ultimately financial performance. Undergraduate as well as post-graduate level and executive students will gain a critical understanding of the links between culture and performance. The case can also be used to illustrate the meaning of employee engagement and how companies may implement the resource based view.
About
Abstract
This is part of a case series. This dramatic two part case illustrates the powerful links between culture and leadership with performance. It is based on a United Kingdom-based software company called AIT Group plc, and depicts the firm's surprising rollercoaster journey from boom to bust. This is a poignant tale highlighting the consequences of a particularly strong organisational culture, first during a period of high growth and success, and subsequently during its downfall. In particular, this case offers a sobering account of how leaders can shape, as well as destroy, the ambiguous causalities underlying the connection between organisational culture and corporate performance. The first part of this case study looks at the company from two relative positions, a Director's and one of an employee who was part of the company's first ever graduate intake. The case describes the uniqueness of the organisation, built on a strong ethos that it would be the 'World's Best Company to Work For, and the World's Best Company to Work With'. It outlines how the cultural underpinnings and ethos of the organisation drove exceptional dedication, creativity and ultimately financial performance. Undergraduate as well as post-graduate level and executive students will gain a critical understanding of the links between culture and performance. The case can also be used to illustrate the meaning of employee engagement and how companies may implement the resource based view.



