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Case
-
Reference no. 312-283-1
Subject category: Strategy and General Management
Authors: Mark Greeven (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Tao Yue (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Sheng Yun Yang (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Published in: 2012
Length: 8 pages
Data source: Field research
Topics: China; Emerging economy; Knowledge intensive industry; Outbound investment; Internationalization; Private sector; Reach; Crisis; Network
Share a link: https://casecent.re/p/112485
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Abstract

This is part of a case series. ChemRe EU was incorporated in 2008 in the Netherlands to support its Chinese client companies in registering chemical substances in their exports, in accordance with REACH regulations. ChemRe had hoped to use its European subsidiary to expand business beyond carrying out REACH registration tasks, but a crisis during 2009 and 2010 forced ChemRe to reassess its ambition in Europe.
Location:
China and Europe
Industry:
Chemicals, e-commerce
Size:
Revenues USD16 million per annum
Other setting(s):
2008-2012
Teaching note
-
Reference no. 312-283-8
Subject category: Strategy and General Management
Authors: Mark Greeven (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Tao Yue (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Sheng Yun Yang (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Published in: 2012
Length: 18 pages
Data source: Field research
View full details
Case
-
Reference no. 312-284-1
Subject category: Strategy and General Management
Authors: Mark Greeven (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Tao Yue (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Sheng Yun Yang (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Published in: 2012
Length: 6 pages
Data source: Field research
Topics: China; Emerging economy; Knowledge intensive industry; Outbound investment; Internationalization; Private sector; Procurement; Recovered paper
View full details
Case
-
Reference no. 312-285-1
Subject category: Strategy and General Management
Authors: Mark Greeven (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Tao Yue (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Sheng Yun Yang (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Published in: 2012
Length: 6 pages
Data source: Field research
Topics: China; Emerging economy; Knowledge intensive industry; Outbound investment; Internationalization; Private sector; Overseas
View full details

About

Abstract

This is part of a case series. ChemRe EU was incorporated in 2008 in the Netherlands to support its Chinese client companies in registering chemical substances in their exports, in accordance with REACH regulations. ChemRe had hoped to use its European subsidiary to expand business beyond carrying out REACH registration tasks, but a crisis during 2009 and 2010 forced ChemRe to reassess its ambition in Europe.

Settings

Location:
China and Europe
Industry:
Chemicals, e-commerce
Size:
Revenues USD16 million per annum
Other setting(s):
2008-2012

Related

Teaching note
-
Reference no. 312-283-8
Subject category: Strategy and General Management
Authors: Mark Greeven (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Tao Yue (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Sheng Yun Yang (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Published in: 2012
Length: 18 pages
Data source: Field research
View full details
Case
-
Reference no. 312-284-1
Subject category: Strategy and General Management
Authors: Mark Greeven (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Tao Yue (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Sheng Yun Yang (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Published in: 2012
Length: 6 pages
Data source: Field research
Topics: China; Emerging economy; Knowledge intensive industry; Outbound investment; Internationalization; Private sector; Procurement; Recovered paper
View full details
Case
-
Reference no. 312-285-1
Subject category: Strategy and General Management
Authors: Mark Greeven (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Tao Yue (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Sheng Yun Yang (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Published in: 2012
Length: 6 pages
Data source: Field research
Topics: China; Emerging economy; Knowledge intensive industry; Outbound investment; Internationalization; Private sector; Overseas
View full details