Subject category:
Strategy and General Management
Published by:
RSM Case Development Centre
Length: 6 pages
Data source: Field research
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Abstract
This is part of a case series. Cycle Link Europe moved its European headquarters to Rotterdam, the Netherlands, in 2011 after experiencing difficulties in Germany. The company purchased and exported recovered paper from Europe to China for its own production needs. Its strategy in Europe was to outperform competitors in service areas by implementing timely pickup of goods, continual purchase, and in-time payment tactics. Since superior service was a competitive advantage, Cycle Link Europe needed good people and reliable suppliers. However, working with Western employees and suppliers did not always run smoothly - communication sometimes experienced glitches.
Location:
Industry:
Size:
Revenues USD1.6 billion per annum
Other setting(s):
2009-2012
Subject category:
Strategy and General Management
Published by:
RSM Case Development Centre
Length: 18 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
RSM Case Development Centre
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
RSM Case Development Centre
Length: 6 pages
Data source: Field research
About
Abstract
This is part of a case series. Cycle Link Europe moved its European headquarters to Rotterdam, the Netherlands, in 2011 after experiencing difficulties in Germany. The company purchased and exported recovered paper from Europe to China for its own production needs. Its strategy in Europe was to outperform competitors in service areas by implementing timely pickup of goods, continual purchase, and in-time payment tactics. Since superior service was a competitive advantage, Cycle Link Europe needed good people and reliable suppliers. However, working with Western employees and suppliers did not always run smoothly - communication sometimes experienced glitches.
Settings
Location:
Industry:
Size:
Revenues USD1.6 billion per annum
Other setting(s):
2009-2012
Related
Subject category:
Strategy and General Management
Published by:
RSM Case Development Centre
Length: 18 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
RSM Case Development Centre
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
RSM Case Development Centre
Length: 6 pages
Data source: Field research