Life Skills Program for the Young (Thalir Thiran Thittam)

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Case

Reference no. 312-286-1

Subject category: Strategy and General Management

Authors: M Selvalakshmi (Thiagarajar School of Management (TSM)); N Sweta (Thiagarajar School of Management (TSM)); Trishna Pratap (Thiagarajar School of Management (TSM))

Published in: 2012

Length: 20 pages

Data source: Field research

Topics: Life skills program; Adolescents; NGO (Non-governmental organisation); Government; Schools; Children; Curriculum development; Thalir Thiran Thittam; Feedback; Scheme; Aparajitha Foundation; Tamilnadu

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Abstract

The case study gives a bird eye view about the launch of Thalir Thiran Thittam (TTT), a life skills program for the young. Starting with the journey of Bharath Krishna Sankar, the founder of Aparajitha Corporate Services, the case gradually unfolds the story of how his aim to nourish entrepreneurial spirit in youngsters for his company turned into a passion of 'giving back to the society' by launching Thalir Thiran Thittam in 2008, a program build for transformational changes in adolescent students through life skills programs. Now, three years into the launch of the scheme, Bharath wants to relook at the entire concept and delivery in the light of the current scenarios and explore new options for the sustainability and growth of his brainchild - Thalir Thiran Thittam.

Location:

Madurai, Tamil Nadu, India

Industry:

Non-government organization

Size:

15 members

Other setting(s):

2008-2011