Subject category:
Entrepreneurship
Published by:
RSM Case Development Centre
Length: 7 pages
Data source: Field research
Abstract
The Dutch company Enviu evolved from a small non-profit organization to a more flexible commercial firm that combined social changes with profits between 2004 and 2010, when 'Enviu' also became a brand associated with social and environmental projects led by enthusiastic employees and a large community of passionate volunteers. Despite its increasing recognition, the founder of Enviu saw that to achieve greater social and environmental impact, the ventures Enviu chose to initiate would need to scale up and grow. Were impact-driven, sustainable ventures fundamentally different from high-growth potential business ventures? How should Enviu design and finance its growth strategy?
About
Abstract
The Dutch company Enviu evolved from a small non-profit organization to a more flexible commercial firm that combined social changes with profits between 2004 and 2010, when 'Enviu' also became a brand associated with social and environmental projects led by enthusiastic employees and a large community of passionate volunteers. Despite its increasing recognition, the founder of Enviu saw that to achieve greater social and environmental impact, the ventures Enviu chose to initiate would need to scale up and grow. Were impact-driven, sustainable ventures fundamentally different from high-growth potential business ventures? How should Enviu design and finance its growth strategy?