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Abstract

The case updates and supplements the case 'Re-Imagining Crotonville: Epicenter of GE's Leadership Culture'. The first case examined the history and evolution of GE’s corporate university in Crotonville, NY from its founding in 1956 through 2010 and the start of an effort of 'Re-Imagining Crotonville.' Drawing on Crotonville's rich and successful history of developing GE leaders, CLO Susan Peters launched a transformation campaign to re-think the experience, content, and environment for executive leadership development and deliver Crotonville's newly articulated vision to 'inspire, develop, and connect the GE leaders of today and tomorrow.' The effort to update the company's system of leadership development followed upon a wide-ranging exploration of the changing nature of leadership set in motion by CEO Jeffrey Immelt in the wake of the global financial crisis of 2008-9. This case examines the decisions and actions taken by Peters and her team in the initial phase of the transformation (2010-2012) to contemporise the Crotonville brand experience, reform the executive leadership curriculum for GE's top-level managers, and lead the first major upgrade to the physical learning facilities in over 30 years.
Location:
Size:
USD150 billion revenues, 300,000 employees
Other setting(s):
2010-2012

About

Abstract

The case updates and supplements the case 'Re-Imagining Crotonville: Epicenter of GE's Leadership Culture'. The first case examined the history and evolution of GE’s corporate university in Crotonville, NY from its founding in 1956 through 2010 and the start of an effort of 'Re-Imagining Crotonville.' Drawing on Crotonville's rich and successful history of developing GE leaders, CLO Susan Peters launched a transformation campaign to re-think the experience, content, and environment for executive leadership development and deliver Crotonville's newly articulated vision to 'inspire, develop, and connect the GE leaders of today and tomorrow.' The effort to update the company's system of leadership development followed upon a wide-ranging exploration of the changing nature of leadership set in motion by CEO Jeffrey Immelt in the wake of the global financial crisis of 2008-9. This case examines the decisions and actions taken by Peters and her team in the initial phase of the transformation (2010-2012) to contemporise the Crotonville brand experience, reform the executive leadership curriculum for GE's top-level managers, and lead the first major upgrade to the physical learning facilities in over 30 years.

Settings

Location:
Size:
USD150 billion revenues, 300,000 employees
Other setting(s):
2010-2012

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