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Case
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Reference no. IMD-4-0312
Published by: International Institute for Management Development (IMD)
Originally published in: 2012
Version: 11.04.2012
Length: 9 pages
Data source: Field research

Abstract

This is part of a case series. This case sets up the context of a push for changing the culture of Vale, the Brazilian iron ore mining company. In 2001, Vale began a journey to change from being an iron ore mining company, with a 'state-owned' Brazilian mindset, to one that is characterized as a 'global, diversified mining' company.
Location:
Industry:
Size:
55,000 employees
Other setting(s):
2001-2006

About

Abstract

This is part of a case series. This case sets up the context of a push for changing the culture of Vale, the Brazilian iron ore mining company. In 2001, Vale began a journey to change from being an iron ore mining company, with a 'state-owned' Brazilian mindset, to one that is characterized as a 'global, diversified mining' company.

Settings

Location:
Industry:
Size:
55,000 employees
Other setting(s):
2001-2006

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