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This is part of a case series. The case examines the evolution of GE's corporate university in Crotonville, NY from its founding in 1956 through 2010 and the start of an effort of 'Re-Imagining Crotonville.' One of the world’s first corporate universities, Crotonville became a model of leadership development and a recognised innovator in its field. The case details the role that Crotonville played under successive GE leaders, from Ralph Cordiner - who inaugurated Crotonville to train general managers to support a sweeping decentralisation program - to Jeffrey Immelt. It considers how the institution changed in response to changing business needs and the factors that contributed to its vitality and success over several decades. Beginning in the 1980s, Crotonville became the nerve center of a cultural change effort launched by CEO Jack Welch, spawning programs such as 'Work-Out' to cut through bureaucracy and return initiative to individual managers. Following the global financial crisis in 2008-9, CEO Jeffrey Immelt and Crotonville's leaders set in motion an exploration of the changing nature of leadership needed to confront the new realities in which GE operated globally. CLO Susan Peters initiated Re-Imagining Crotonville to align learning and development with these new leadership expectations. The case examines the choices faced by Peters and her team in re-thinking the environment, experience, and content of leadership learning at Crotonville.