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Case
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Reference no. 9-613-001
Subject category: Strategy and General Management
Authors: Alan D MacCormack (Harvard Business School); Brian J Dunn (Best Buy); Chris F Kemerer (University of Pittsburgh)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 3 April 2014
Revision date: 18-Jun-2014
Length: 22 pages
Data source: Published sources
Topics: Communication; Computer software; Innovation; Technology; Product development; Platforms; Products; Software development; Strategy
Share a link: https://casecent.re/p/113813
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Abstract

The case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case allows students to understand the strategic dynamics in platform-based industries in general, and to explore more specifically how a firm that led the industry in 2007 could fall to earth so dramatically four years later. The case is based upon data and information from public sources.
Locations:
Canada; United States
Industries:
Telecommunications; Information technology consulting services; Hardware & fasteners
Size:
2 employees
Other setting(s):
2011-2012
Teaching note
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Reference no. 5-614-041
Subject category: Strategy and General Management
Authors: Alan D MacCormack (Harvard Business School); Brian Kimball Dunn (University of Pittsburgh); Chris F Kemerer (University of Pittsburgh)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 8 November 2013
Length: 15 pages
View full details

About

Abstract

The case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case allows students to understand the strategic dynamics in platform-based industries in general, and to explore more specifically how a firm that led the industry in 2007 could fall to earth so dramatically four years later. The case is based upon data and information from public sources.

Settings

Locations:
Canada; United States
Industries:
Telecommunications; Information technology consulting services; Hardware & fasteners
Size:
2 employees
Other setting(s):
2011-2012

Related

Teaching note
-
Reference no. 5-614-041
Subject category: Strategy and General Management
Authors: Alan D MacCormack (Harvard Business School); Brian Kimball Dunn (University of Pittsburgh); Chris F Kemerer (University of Pittsburgh)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 8 November 2013
Length: 15 pages
View full details