Subject category:
Entrepreneurship
Published by:
RSM Case Development Centre
Format:
.wmv
Data source: Field research
Abstract
This video material is to accompany the case. The case deals with a dilemma the Italian family firm AFG faced after making a significant investment to grow its business. AFG had been a successful commercial dealer of food packaging plastics, but under increased competition and squeezed margins, it bought a defective and underperforming extrusion plant to become a manufacturer of plastic packaging for the food industry. AFG had three alternative future plans, each with different consequences and risks for the family as well as the business.
About
Abstract
This video material is to accompany the case. The case deals with a dilemma the Italian family firm AFG faced after making a significant investment to grow its business. AFG had been a successful commercial dealer of food packaging plastics, but under increased competition and squeezed margins, it bought a defective and underperforming extrusion plant to become a manufacturer of plastic packaging for the food industry. AFG had three alternative future plans, each with different consequences and risks for the family as well as the business.