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Published by: Institute for Management Development (IMD)
Published in: 2004
Length: 9 minutes
Data source: Field research
Notes: Please be advised this video contains an instance of explicit language. There is a combined video available that includes all 3 interviews for ease of use in the classroom. File size 814MB. Click for more information.

Abstract

This supporting video is to accompany the case. This video is an interview with Philippe Raynaud de Fitte. It provides some insights on senior management's reactions to Telford's antics in support of his project, and a thoughtful discourse by de Fitte on entrepreneurship and sponsorship. His distinction between a sponsor and a mentor is particularly interesting. The purpose of this and the companion videos is not to provide a 'solution to the case', but rather to set the stage on which the instructor can build a dialogue in class on internal entrepreneurship.
Location:
Industry:
Size:
USD28 billion
Other setting(s):
2000-2001

About

Abstract

This supporting video is to accompany the case. This video is an interview with Philippe Raynaud de Fitte. It provides some insights on senior management's reactions to Telford's antics in support of his project, and a thoughtful discourse by de Fitte on entrepreneurship and sponsorship. His distinction between a sponsor and a mentor is particularly interesting. The purpose of this and the companion videos is not to provide a 'solution to the case', but rather to set the stage on which the instructor can build a dialogue in class on internal entrepreneurship.

Settings

Location:
Industry:
Size:
USD28 billion
Other setting(s):
2000-2001

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